Marketing is the initial part of the business to get customers it is important and people should know your brand and have trust in it. The most imperative part of any business is marketing as through it, you reach to the wider audiences and get the business for your organization. It is the forestep of any business as your brand value is really important. But now as we know we are in digital world, so in this 21st century is a mixed century of old and new thoughts so here also we have traditional and digital media and the high competition is going over here and daily the debates use to held which one is better – yes nowadays every business sector is finding the answer and cooperate world is facing Digital Marketing v.s. traditional marketing.
In this article, we will brief you which one is better digital Marketing or traditional marketing.
What is traditional marketing?
Through traditional marketing, you can reach to the larger number of the audience but without internet. Traditional marketing includes Magazines, TV, Radio and your contacts play the main role here and for advertising, you have to pay a particular amount.
What is Digital Marketing?
Digital Marketing is based on the advanced technology and in it a large number of the audience used to engaged. In Digital Marketing, social media platforms play the crucial role and it targets not only a particular area but all over the world. Digital marketing has a larger scope of marketing.
Advantages of Digital Media
Best price: Digital marketing is affordable and can be done at very low cost as in very small amount you can target a wider audience and while sitting at your place.
Target wider area: While sitting at home or office you can target the wide area and wide audiences. Your focus will not only a particular city or country it would turn in the world.
Interaction session: You can also interact with people and sort their doubts on the same spot. Through interaction you can help them in their requirements and a relationship can become stronger.
Reviews: People can get the idea of your service through the reviews and comment. It is the best way to represent your brand.
How traditional Marketing effect
- Way of targeting – Newspaper
- Reaching people – 8 to 9 lakh people will see the ad
- Price – 7 to 10 lakh
- Duration – 1 day
- Targeting option – overall broad
- ROI – Low, can expect 5% to 7% ROI depending on the product category
How digital marketing effect
Targeting Method: Paid social media
Cost: Depend on you – Free or paid
Way of Digital Marketing
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
- Search engine optimization
- Search engine marketing
- Internet banner ads
- Content marketing
BR Brains is one of the best training institutes of India, and we brought you the digital marketing course with the best professionals and professional environment. Where you can learn a lot and face this competitive world.