I think having a website for your business is a must have keeping in mind the present business scenario. Infact it not juct good to have business element. In case you are not having your website you are allowing your competitors to snatch your customers away from you. A customer can always find you easily if you are having your own webesite
Some of the motive that can be achieved by launching a website include the following:
*Market Augmentation: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
*Expand Revenue Streams: A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.
A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business now a days sells complimentary businesses a listing in their directory.
A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.
*Economical and Tensile than Print Advertising: The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you it means you don’t have so much technical qualification (if you use a content management system – CMS website design company) and you can potentially reach a wider audience or visitors.
This is not to say that you should not use other forms of advertising at all You can use it to entice people to visit your website and find out about your company and potentially open two sided communication between the promised customer and a sales person.
* 24/7 365: Please be informed that one should avoid to turn customers away when its time to close shop, putting up a note saying closed for public holiday or leaving an irresponsible message on your answering machine specifying your trading hours tell them to visit your website for information they are looking for.
*Offer Benefit: It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and look for or ask someone for information on a product. Also, a potential customer won t have to judge a call centre agent to determine whether he/she has their best interests in mind, or just wants to make a sale.
The potential customer can visit your website whenever he feel comfortable without the stresses and distractions that exist in the real world. Your website serves the customer on its own for example, instead of making the payment to pay your TV License; you can now do it electronically through the TV License website.
*Add Value and Convenience: By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
Also read about ‘BR Brains provides web designing training in Jaipur for computer science students‘
*Improve trustworthiness: A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won’t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business – your customers do your marketing!
*More Growth Opportunity: A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
*Two-Way Communicative Marketing: Customers can quickly and easily give feedback on your product and/or marketing approach.
*Consistent Sales Performance: By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
*Low cost market research: You can use features on your website, such as SEO to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically. You can watch also watch out for web designing training companies in Jaipur.
The Final Words :
BR Brains Jaipur is a sister concern of BR Softech that is a leading website and mobile app development company in India since 2010. The summer internship at BR Brains Jaipur is for 2 months and industrial training for 6 months.
The advantages of the program are Live Project Training, Professional Learning Environment, Work on latest technology, Training Certificates from BR Softech and most important 100% job assistance. You can also do research for best web designing institutes in Jaipur.